Canali&C. wins the Mondadori Retail tender
The agency will produce the in-store and out-store communication materials for the 600 Mondadori bookshops
At the end of a tender, Ermanno Canali
‘s agency was awarded the mandate to develop instore and outstore communication materials for all the promotions and events of Mondadori Store
, the largest network of bookstores in Italy.
With 600 stores throughout the country, with 3 different formats characterised by specific sizes and offers – Mondadori Megastore, Mondadori Bookstore and Mondadori Point – and 4 sales channels – bookstores managed directly and in franchising, e-commerce and bookclubs – the chain managed by Mondadori Retail serves over 20 million customers every year.
From 1 July Canali&C.
will renew, with a new graphic format, all the main tools for communicating activities at the point of sale (posters, totems, rotairs, shelf markers), offstore (adv campaigns), on the e-commerce site (landing page, dem) and social channels (posts), with a coordinated image that is consistent with its brand identity throughout the network of stores and online.
Great satisfaction was expressed by Ermanno Canali, President of Canali&C:
“It is a great honour for my structure having been selected by an important retail brand such as Mondadori Store. This result, achieved thanks to the quality and professionalism of my collaborators who contributed to the drafting of the project, makes use of the experience of 25 years of activity in Retail Real Estate.”
“We are delighted to have Canali&C at our side on the path of change that awaits us. There are two main challenges: the first is the further development of integrated communication on all physical and digital touchpoints; the second is the search for a new communication code that reflects the changing times, the different generation mix and at the same time represents our brand identity“, said Francesco Riganti, Marketing Director of Mondadori Retail.
Strategic Creative Director – Raffaele Manfredi
Executive Creative Director – Remo Martingano
Creative Director Partner – Paola Gallotti
Senior Art Director – Simone Grassi
Junior Art Director – Elia Fantuzzi
Copywriter – Krizia Sorci
Post producer – Simone Sabatini
Brand Expert – Carolina Cozzi
Key Account – Simone Caula
Executive Account – Chiara Carpi