About us

We are a full service marketing and communication agency, certified IS...

×

News

At the end of a tender that involved several agencies, IGD...

×

Eureka!

Archimede is the new shopping centre that has overturned the i...

×

Gift Card on air

To launch the Ceetrus Gift Card in 16 Shopping Centres all over Italy,...

×

Caselle Open Mall

It is the innovative project that will be developed in the north of Tu...

×

Champions of life

New Balance produces high-end shoes, established in the world of runni...

×

Le storie del Vulcano

For Vulcano Buono we have created an absolutely innovative project. Fo...

×

50 years of Gresmalt

Gresmalt is one of the major players in the Italian ceramic industry w...

×

Elnos Move

Elnòs Move is the spectacular dynamic art exhibition that has transfo...

×

Sardinia, island that exists!

How to tell, through a lens, the beauty of a magnificent island that h...

×

DeguStazione

We took care of the launch of DeguStazione, the new spectacular food a...

×

Vertical Show

Sometimes, the city itself gives us the perfect backdrop for an unconv...

×

Woman at the wheel, costant shopping

When two characters like Gli Arteteca drive to Neapolis, anything can ...

×

Think of winning

For the lead generation activity in 32 of GCI's Shopping Centres, we c...

×

The Good Food

The Good Food is a solidarity project born in Reggio Emilia to help th...

×
Contacts

Canali&C. wins the Mondadori Retail tender

The agency will produce the in-store and out-store communication materials for the 600 Mondadori bookshops

At the end of a tender, Ermanno Canali‘s agency was awarded the mandate to develop instore and outstore communication materials for all the promotions and events of Mondadori Store, the largest network of bookstores in Italy.


With 600 stores throughout the country, with 3 different formats characterised by specific sizes and offers – Mondadori Megastore, Mondadori Bookstore and Mondadori Point – and 4 sales channels – bookstores managed directly and in franchising, e-commerce and bookclubs – the chain managed by Mondadori Retail serves over 20 million customers every year.

From 1 July Canali&C. will renew, with a new graphic format, all the main tools for communicating activities at the point of sale (posters, totems, rotairs, shelf markers), offstore (adv campaigns), on the e-commerce site (landing page, dem) and social channels (posts), with a coordinated image that is consistent with its brand identity throughout the network of stores and online.

Great satisfaction was expressed by Ermanno Canali, President of Canali&C:
It is a great honour for my structure having been selected by an important retail brand such as Mondadori Store. This result, achieved thanks to the quality and professionalism of my collaborators who contributed to the drafting of the project, makes use of the experience of 25 years of activity in Retail Real Estate.

We are delighted to have Canali&C at our side on the path of change that awaits us. There are two main challenges: the first is the further development of integrated communication on all physical and digital touchpoints; the second is the search for a new communication code that reflects the changing times, the different generation mix and at the same time represents our brand identity“, said Francesco Riganti, Marketing Director of Mondadori Retail.

CREDITS:
Strategic Creative Director – Raffaele Manfredi
Executive Creative Director – Remo Martingano
Creative Director Partner – Paola Gallotti
Senior Art Director – Simone Grassi
Junior Art Director – Elia Fantuzzi
Copywriter – Krizia Sorci
Post producer – Simone Sabatini
Brand Expert – Carolina Cozzi
Key Account – Simone Caula
Executive Account – Chiara Carpi