About us

We are a full service marketing and communication agency, certified IS...

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News

The agency will produce the in-store and out...

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Eureka!

Archimede is the new shopping centre that has overturned the i...

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Gift Card on air

To launch the Ceetrus Gift Card in 16 Shopping Centres all over Italy,...

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Caselle Open Mall

It is the innovative project that will be developed in the north of Tu...

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Champions of life

New Balance produces high-end shoes, established in the world of runni...

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Le storie del Vulcano

For Vulcano Buono we have created an absolutely innovative project. Fo...

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50 years of Gresmalt

Gresmalt is one of the major players in the Italian ceramic industry w...

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Elnos Move

Elnòs Move is the spectacular dynamic art exhibition that has transfo...

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Sardinia, island that exists!

How to tell, through a lens, the beauty of a magnificent island that h...

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DeguStazione

We took care of the launch of DeguStazione, the new spectacular food a...

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Vertical Show

Sometimes, the city itself gives us the perfect backdrop for an unconv...

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Woman at the wheel, costant shopping

When two characters like Gli Arteteca drive to Neapolis, anything can ...

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Think of winning

For the lead generation activity in 32 of GCI's Shopping Centres, we c...

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The Good Food

The Good Food is a solidarity project born in Reggio Emilia to help th...

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Contacts

Caselle Open Mall, in all senses

An extraordinary immersive experience designed by Canali&C at Mapic

Cannes, November 2018. In front of the Palais, a futuristic world awaits Mapic’s visitors. This is an immersive space that we created for the presentation of Caselle Open Mall, the new project by Aedes. Here visitors, equipped with a wi-fi helmet, live an experience that involves all senses: from touch to smell, from sight to hearing to heat. The virtual reality path is accompanied by a series of devices that stimulate different senses, taking visitors to the discovery of COM’s world.

The core of this experience is COM Essence, the exclusive fragrance created by perfume master Antonella Bondi. After a careful olfactory brand identity research, this perfume was born: a blend of 4 scents, each of which corresponds to a different aspect of this unique project. Sweet orange, positive and energetic, is for Shopping; the sweet salvia scalea is for the Food area; silver fir tells the project’s green side; the elegant bergamot is for Edutainment.