Luck takes flight
The summer of Porte di Catania took off with Porte di Catania Airlines, the competition supported by a spectacular unconventional event. A custom aircraft was placed in different points of the city, in the hinterland and on the beaches. Hostesses and stewards dressed as flight attendants gave passers-by the “boarding pass” with which to play and win in the Mall. The media planning was of great impact, with a maxi plant of 200 square meters on Piazza Duomo and the busy Via Garibaldi: 100,000 people who pass daily under the plant, 300,000 in a month, with a visibility from more than 200 meters away.
Archimede is the new shopping centre that has overturned the idea of shopping in Syracuse. The Canali&C has taken care of the launch campaign and the entire process of communication and promotion, as well as planning offline and online media and side events.
For Vulcano Buono we have created an absolutely innovative project. For the first time in history a real movie was born by the contributions of visitors to a shopping center. Through the website lestoriedelvulcano.it visitors have sent us their movies, telling us about a special or funny moment lived in the Gallery.
New Balance produces high-end shoes, established in the world of running and lifestyle. Now the company wants to create brand awareness in the football segment, transferring its values there. For this reason, New Balance commissioned us a project developed on a website and on videos with a high emotional impact.
When two characters like Gli Arteteca drive to Neapolis, anything can happen! Even that this becomes the plot of the web series conceived and created by Canali&C. The comedians reflect the positioning of the Centre, where tradition is reinterpreted in a fresh and lively key. Digital is the protagonist, the episodes are viral and the results are concrete and measurable.
How to tell, through a lens, the beauty of a magnificent island that hides archaic treasures and hidden details? Canali&C has succeeded twice. The first, in 2017 with the exhibition by Francesco Piras, the second, in 2018, with the photo contest dedicated to Sardinia. A communicative mission that opened a treasure chest full of secrets. The combination? Click!
“150 vetrine” is the title of the original web series shot at the Auchan Porte Shopping Centre in Catania and broadcast on the social channels of the Centre. The project includes 9 episodes interpreted by some of the most beloved Sicilian comedians and youtubers, who stage short stories from the comedy mood. Among the performers there are also some extras, recruited through an online casting among the clients of the Shopping Centre. A cross-media project, tailored to the positioning of the Centre, which involved and amused its community, immediately obtaining great results in terms of visualizations, sharing and engagement.
We took care of the launch of DeguStazione, the new spectacular food area of Fanocenter: a unique space in Italy, built as a railway station of the early ‘900 with lots of wagons. We took it to the web and made a video that tells about its values and gastronomic offer. A mood from another era to describe a cutting-edge business idea.
Nowadays Puglia is the heart of the summer nightlife, with an impressive calendar of events and shows. The Casamassima Commercial Park was a protagonist too with the Casamassima Summer Festival, which saw Canali&C in the direction booth together with Ciccio Riccio. We selected some big names from Italian pop (Federica Carta, Riki, the finalists of Amici 16) and the cabaret artists of Made in Sud. To these we have added a Sound Contest with the bands of the territory. Result: lots of warmth, lots of fun and thousands of young spectators for the Riki’s booksigning
The Good Food is a solidarity project born in Reggio Emilia to help the community of Norcia hit by the earthquake: a meeting of flavors and traditions between two deeply different territories, but both affected in recent years by the same tragedy.
For the lead generation activity in 32 of GCI’s Shopping Centres, we created the national competition “Think of winning”: a digital scratch card with a dedicated mini-site and 500 bluetooth speakers and 5 4K 55 smart TVs to be won”. We have created a shared Facebook editorial plan on the profiles of the Centres, alternating animations with gaming linked to the prizes and traffic campaigns to the site.