Luck takes flight
The summer of Porte di Catania took off with Porte di Catania Airlines, the competition supported by a spectacular unconventional event. A custom aircraft was placed in different points of the city, in the hinterland and on the beaches. Hostesses and stewards dressed as flight attendants gave passers-by the “boarding pass” with which to play and win in the Mall. The media planning was of great impact, with a maxi plant of 200 square meters on Piazza Duomo and the busy Via Garibaldi: 100,000 people who pass daily under the plant, 300,000 in a month, with a visibility from more than 200 meters away.
Archimede is the new shopping centre that has overturned the idea of shopping in Syracuse. The Canali&C has taken care of the launch campaign and the entire process of communication and promotion, as well as planning offline and online media and side events.
For Vulcano Buono we have created an absolutely innovative project. For the first time in history a real movie was born by the contributions of visitors to a shopping center. Through the website lestoriedelvulcano.it visitors have sent us their movies, telling us about a special or funny moment lived in the Gallery.
Porte di Mestre, on air now!
To get away from the usual schemes of radio commercials, we created a special project through a partnership with 3 radios: Birikina, Piterpan, Bella & Monella. A column called “Porte di Mestre Lifestyle” was created: 30 episodes spread over 10 weeks, broadcast every Monday, Wednesday and Friday in drive time. Each episode, lasting 2 minutes, deals with current affairs and style connected to one or more shops in the Centre, thus positioning Porte di Mestre as the reference point for lifestyle in its catchment area.
How to tell, through a lens, the beauty of a magnificent island that hides archaic treasures and hidden details? Canali&C has succeeded twice. The first, in 2017 with the exhibition by Francesco Piras, the second, in 2018, with the photo contest dedicated to Sardinia. A communicative mission that opened a treasure chest full of secrets. The combination? Click!
We took care of the launch of DeguStazione, the new spectacular food area of Fanocenter: a unique space in Italy, built as a railway station of the early ‘900 with lots of wagons. We took it to the web and made a video that tells about its values and gastronomic offer. A mood from another era to describe a cutting-edge business idea.
Nowadays Puglia is the heart of the summer nightlife, with an impressive calendar of events and shows. The Casamassima Commercial Park was a protagonist too with the Casamassima Summer Festival, which saw Canali&C in the direction booth together with Ciccio Riccio. We selected some big names from Italian pop (Federica Carta, Riki, the finalists of Amici 16) and the cabaret artists of Made in Sud. To these we have added a Sound Contest with the bands of the territory. Result: lots of warmth, lots of fun and thousands of young spectators for the Riki’s booksigning
The Good Food is a solidarity project born in Reggio Emilia to help the community of Norcia hit by the earthquake: a meeting of flavors and traditions between two deeply different territories, but both affected in recent years by the same tragedy.