Luck takes flight
The summer of Porte di Catania took off with Porte di Catania Airlines, the competition supported by a spectacular unconventional event. A custom aircraft was placed in different points of the city, in the hinterland and on the beaches. Hostesses and stewards dressed as flight attendants gave passers-by the “boarding pass” with which to play and win in the Mall. The media planning was of great impact, with a maxi plant of 200 square meters on Piazza Duomo and the busy Via Garibaldi: 100,000 people who pass daily under the plant, 300,000 in a month, with a visibility from more than 200 meters away.
Elnòs Move is the spectacular dynamic art exhibition that has transformed the Shopping Center of Brescia into an experiential museum with 6 3D maxi-installations that tell stories inspired by sport, dance and movement. We have reinterpreted these suggestions in a pop and contemporary key, with dynamically immersive sculptures, created specifically by a pool of artists using thousands of colored spheres.
Sometimes, the city itself gives us the perfect backdrop for an unconventional event. Just like in Catania, where we told about a centre with a Sicilian heart and a fashion soul with a big event on the ancient walls of Castello Ursino. The result? A memorable event, notoriety for the brand and many faces facing upwards.
We took care of the launch of DeguStazione, the new spectacular food area of Fanocenter: a unique space in Italy, built as a railway station of the early ‘900 with lots of wagons. We took it to the web and made a video that tells about its values and gastronomic offer. A mood from another era to describe a cutting-edge business idea.
Elegance goes down the street
The expansion of Fanocenter has brought a breath of fresh air to Fano. So many fashion brands, a new shopping experience for this territory. We wanted to amaze our audience with a street marketing operation with a high style content: starring 10 beautiful girls, dressed in a dress and hat of the 50s in order to reproduce the visual of the launch campaign. First around the streets, to create curiosity, then around the Gallery to cheer up the opening party.
Extracoop new opening: an Extraordinary Event!
We projected a video in Bologna, Modena and Ravenna, inviting passers-by to publish their selfies with #extracoop to see each other in real time. A great pre-inauguration event, which took place at the same time as the Centro Nova, Grandemilia and Centro ESP with Lino Banfi, Carla Gozzi, Valerio Braschi, Carolina Benvenga and Monia Amadori, who “lent” us their social media to engage fans.
Maxi laugh in Senigallia
Last July, Senigallia beach was taken by a team of girls and boys with a series of giant objects: paddle, rake and maxi shopper. The bathers were involved in games, duels, selfie, all in XXL version. Two days of fun to promote a comfortable Center and close to the beach, suitable for tourists.
Nowadays Puglia is the heart of the summer nightlife, with an impressive calendar of events and shows. The Casamassima Commercial Park was a protagonist too with the Casamassima Summer Festival, which saw Canali&C in the direction booth together with Ciccio Riccio. We selected some big names from Italian pop (Federica Carta, Riki, the finalists of Amici 16) and the cabaret artists of Made in Sud. To these we have added a Sound Contest with the bands of the territory. Result: lots of warmth, lots of fun and thousands of young spectators for the Riki’s booksigning
The Good Food is a solidarity project born in Reggio Emilia to help the community of Norcia hit by the earthquake: a meeting of flavors and traditions between two deeply different territories, but both affected in recent years by the same tragedy.