About us

We are a full service marketing and communication agency, certified IS...

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News

The agency will produce the in-store and out...

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Eureka!

Archimede is the new shopping centre that has overturned the i...

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Gift Card on air

To launch the Ceetrus Gift Card in 16 Shopping Centres all over Italy,...

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Caselle Open Mall

It is the innovative project that will be developed in the north of Tu...

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Champions of life

New Balance produces high-end shoes, established in the world of runni...

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Le storie del Vulcano

For Vulcano Buono we have created an absolutely innovative project. Fo...

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50 years of Gresmalt

Gresmalt is one of the major players in the Italian ceramic industry w...

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Elnos Move

Elnòs Move is the spectacular dynamic art exhibition that has transfo...

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Sardinia, island that exists!

How to tell, through a lens, the beauty of a magnificent island that h...

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DeguStazione

We took care of the launch of DeguStazione, the new spectacular food a...

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Vertical Show

Sometimes, the city itself gives us the perfect backdrop for an unconv...

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Woman at the wheel, costant shopping

When two characters like Gli Arteteca drive to Neapolis, anything can ...

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Think of winning

For the lead generation activity in 32 of GCI's Shopping Centres, we c...

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The Good Food

The Good Food is a solidarity project born in Reggio Emilia to help th...

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Contacts

Ceetrus confirms Canali&C for 2019-2020 Budget includes creativity, media and digital.

After a competition involving 5 agencies, Ceetrus (formerly Gallerie Commerciali Italia) confirmed Canali&C as a partner for the communication activities of the 47 centres and retail parks of the Group.
The assignment includes the development of ATL-BTL creativity, media planning and media buying, the development and implementation of unconventional marketing projects, the development of web-based projects, the management of all digital channels (B2B and B2C), the development of B2B communication activities for Ceetrus Italy. We will also collaborate in the definition of cross-media events for the major centres of the Group.
Since 2011 we have been working on creativity, web and media for the Auchan Galleries in Italy: a partnership that has been strengthened over time, thanks to a shared strategic vision and our ability to interpret the daily needs and evolutions of the retail world.

In these years our Digital Unit has worked hard to make Ceetrus communication grow by exploring the new frontiers of the web.
From today on, the company will face this challenge with an increased and hyper-specialized team, and with new partnerships that will allow it to explore innovative methods of digital communication in a process defined together with the Marketing Department of Ceetrus Italy.

The planning proposal created by our Media Unit, includes a mix of on and off line tools: out of home, press, radio, TV, social and web advertising, online videos, direct marketing and street marketing. On the web, the planning involves the synergic use of Owned (website, social, mall), Paid (offline adv, unconventional, web&social ads) and Earned (PR and press office) media.
This impressive work of media planning and buying covers 47 centers throughout Italy, from Turin to Catania, and is based on an important activity of research, data analysis, territorial and competitive analysis. The management of such complex budgets and problems is made possible by the great experience we have gained in over 20 years of marketing and communication in the Retail Real Estate sector.

For Ceetrus, the Creativity Unit develops campaigns, cross-media projects, corporate materials, ATL and BTL communication, using the whole range of on and offline tools and languages.
In a context such as that of Retail, which sees hundreds of players with often standardized communication, the added value provided by the Unit is to create distinctive formats that exalt the characteristics of each Centre and its territorial context.

After winning the pitch, great satisfaction was expressed by our President, Ermanno Canali:
We are proud of this confirmation as a testimony to the good work done in these years and the quality of our structure. This reappointment is a challenge for us, to continue improving by exploring new areas. And it is an award for the great work done by the whole team.