COOP CARTAI MODENESE ENTRUSTS THE GROUP’S MARKETING AND COMMUNICATION ACTIVITIES TO CANALI&C
CCM Coop Cartai Modenese Group, chaired by Carla Balboni, a company that has been producing and marketing paper and food bags for over 45 years, has chosen Canali&C as its new agency, giving it the mandate to design and implement all marketing and communication activities aimed at promoting its products.
CCM creates exclusive products with branded lines that are characterized by quality and innovation. The primary objective of the CCM Group has always been the quality of its products and the attention to the customers needs in the various market sectors. With more than 5000 items in its warehouses and points of sale, it guarantees to quickly meet the growing needs of the large-scale distribution, Normal Trade and Ho.re.ca. channels.
The agency lead by Ermanno Canali, after an analysis of the reference market, will proceed with a series of interventions related to the brand identity. New packaging proposals and designs are currently under development.
Canali&C will also design and release the new website, transformed in layout and structure, with a new balance between User Experience and User Interface. In addition, the agency will also design the new product campaigns by CCM.
Also the PR & Press Office Unit of the Agency will be activated, which will take care of the complete management of the relationships with the off and online media in order to ensure optimal coverage and promotion of CCM’s corporate and sales activities.
“We believe that the collaboration with Canali&C can give the right emphasis to a long history of quality and efficiency” says Diego Tomasello, Sales and Marketing Director of CCM. “We intend to review some communication assets in order to express our full potential and enrich with new digital tools a process of organizational and structural growth that will see us engaged in new acquisitions and commercial expansion”.
“We are thrilled with this new partnership with CCM” says Simone Caula, Key Account at Canali&C. “In this kick off phase we immediately empathized with the client, defining the guidelines on which the new marketing strategy will be based. We will focus, in particular, on a narrow selection of tools, to activate all the communication potential in the best possible way”.