About us

We are a full service marketing and communication agency, certified IS...

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News

At the end of a tender that involved several agencies, IGD...

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Eureka!

Archimede is the new shopping centre that has overturned the i...

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Gift Card on air

To launch the Ceetrus Gift Card in 16 Shopping Centres all over Italy,...

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Caselle Open Mall

It is the innovative project that will be developed in the north of Tu...

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Champions of life

New Balance produces high-end shoes, established in the world of runni...

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Le storie del Vulcano

For Vulcano Buono we have created an absolutely innovative project. Fo...

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50 years of Gresmalt

Gresmalt is one of the major players in the Italian ceramic industry w...

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Elnos Move

Elnòs Move is the spectacular dynamic art exhibition that has transfo...

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Sardinia, island that exists!

How to tell, through a lens, the beauty of a magnificent island that h...

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DeguStazione

We took care of the launch of DeguStazione, the new spectacular food a...

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Vertical Show

Sometimes, the city itself gives us the perfect backdrop for an unconv...

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Woman at the wheel, costant shopping

When two characters like Gli Arteteca drive to Neapolis, anything can ...

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Think of winning

For the lead generation activity in 32 of GCI's Shopping Centres, we c...

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The Good Food

The Good Food is a solidarity project born in Reggio Emilia to help th...

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Contacts

Mirco Visconti chooses Canali&C for its Brand Identity

New assignment for the communication group Canali&C, that will redesign the visual identity of Mirco Visconti, the well-known jewelry brand from Valenza, on the market since 1947.
Canali&C, based in Italy with three offices in Milan, Reggio Emilia and Udine and over 80 employees, will revisit Mirco Visconti brand identity. A wide-ranging project that aims to boost the brand positioning in the high-end jewelry market.
The best professionals of the agency will be involved in the strategic positioning, creative direction, graphic design, pop, packaging, visual merchandising.
The project“, explains Ermanno Canali, President of Canali&C, “will outline the foundations of Mirco Visconti’s image, with a 360° declination of the new format, culminating in the in-store experience in the best jewelry stores. A new brand identity, the guidelines of which will be codified in a brand manual specially designed and implemented.
We chose Canali&C“, explain Enrico and Luca Liparota, fourth and fifth generations of the prestigious Valencian brand, “for the quality and professionalism that unites us in the search for excellence. We are convinced that their capacity for strategic vision and professional thinking, with high-value creative projects, will give us the right energy and drive for the repositioning of Mirco Visconti brand. This process will include new targets and new languages, that Canali&C has proved to know very well.