About us

We are a full service marketing and communication agency, certified IS...

×

News

After a competition involving 5 agencies, Ceetrus (fo...

×

Champions of life

New Balance produces high-end shoes, established in the world of runni...

×

Caselle Open Mall

It is the innovative project that will be developed in the north of Tu...

×

Le storie del Vulcano

For Vulcano Buono we have created an absolutely innovative project. Fo...

×

50 years of Gresmalt

Gresmalt is one of the major players in the Italian ceramic industry w...

×

Elnos Move

Elnòs Move is the spectacular dynamic art exhibition that has transfo...

×

Sardinia, island that exists!

How to tell, through a lens, the beauty of a magnificent island that h...

×

DeguStazione

We took care of the launch of DeguStazione, the new spectacular food a...

×

Vertical Show

Sometimes, the city itself gives us the perfect backdrop for an unconv...

×

Woman at the wheel, costant shopping

When two characters like Gli Arteteca drive to Neapolis, anything can ...

×

Think of winning

For the lead generation activity in 32 of GCI's Shopping Centres, we c...

×

The Good Food

The Good Food is a solidarity project born in Reggio Emilia to help th...

×
Contacts

From Ipercoop to cinema without moving the car

Sarca Shopping Centre reduces distances to zero with the new creativity created by Canali&C.

A pay-off that leaves no room for misunderstandings “HERE IS EVERYTHING – COMODELY VICINO”.
The communication and marketing agency specialized in the Retail Real Estate sector, Canali&C, was awarded the 2018 communication activity of the Sarca Shopping Centre, focusing on a format that enhances the proximity and comfort of the Centre as opposed to the logistical difficulties offered by the city centre.

The challenge is to communicate without appearing trivial and obvious. “Inspiration,” says Ermanno Canali, President of Canali&C. “came from the “street”, literally speaking. We are surrounded daily by grateful and stencils on the walls. We started from here, from the observation of our real context to tell the values of a centre with an urban and trendy character”. The step from idea to operation was a short one.

No blank sheets of paper, but a road on which to chalk down the campaign’s headlines, a format that will accompany Centro Sarca throughout 2018. Close casting for the testimonials and careful research of styling.
Keywords: current faces with an international flavour and attitude urban hipster, the essential must.
The Campaign is divided into two parts.

Credits:
Creative Director: Remo Martingano, Giovanni Rubbiani
Art Director: Mattia Solda, Alessandro Leoni
Copy: Krizia Sorci
Account Supervisor: Elisa Rocchi
Key Account: Valentina Barbieri