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Caselle Open Mall

It is the innovative project that will be developed in the north of Turin. A space that merges shopping, entertainment, culture, education, food, with a green and eco-sustainable soul.

CUSTOMERS:
Aedes SiiQ
PROJECT:
Caselle Open Mall’s presentation at Mapic Cannes 2018

A multisensory experience

In November 2018 during Mapic fair, a customised container hosting an experiential space was installed on the Croisette
With a wi-fi helmet, visitors could explore a virtual reality path, with devices that stimulated the five senses for a futuristic journey to discover the new Mall.

An exclusive fragrance

COM Essence, an original perfume was specially created by Antonella Bondi for the event: four fragrances (sweet orange, silver fir, sage, bergamot) expertly mixed to represent the four souls of Caselle Open Mall (shopping, green, food, edutainment). A unique project, in every sense.