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Think of winning
For the lead generation activity in 32 of GCI's Shopping Centres, we created the national competition "Think of winning": a digital scratch card with a dedicated mini-site and 500 bluetooth speakers and 5 4K 55 smart TVs to be won". We have created a shared Facebook editorial plan on the profiles of the Centres, alternating animations with gaming linked to the prizes and traffic campaigns to the site.
To promote the project and intrigue, we created an editorial plan dedicated to the competition shared on the Facebook profiles of each of the 32 participating shopping centers. In the editorial programming, the creativity of the competition was alternated with animated content and gaming, linked to the prizes up for grabs and then to the world of music and television. In addition to “organic” content, we created Facebook “site traffic” campaigns for each of the 32 centres.