The new web series of Canali&C for the c.c. Nepolis is on air now on the web!
Over 350,000 views in a week for the first episode.
A car directed to the Neapolis Shopping Centre, on board, two funny and a bit surreal passengers and all kinds of unexpected events are coming: this is the starting idea of the new web series created by Canali&C., interpreted by the Arteteca, stars of modern Neapolitan comedy.
The series, called “Donna al volante shopping costante” counts 6 episodes of about 2 minutes each, almost entirely set in the car that moves through the streets of Naples to reach the Shopping Centre, among exhilarating gags and dialogues.
The protagonists are the Arteteca, which are once again the face of the Centre after the great re-launch campaign of three years ago. The ideal testimonials for Neapolis because they perfectly fit its positioning: the Gallery of Naples and the Neapolitans, where the Neapolitan tradition is renewed and discovers itself young, dynamic and creative. The Arteteca are an artistic phenomenon and a phenomenon of custom. After the success of Made in Sud, their films have surprised the insiders with box office takings of all respect, the videos they publish on the web are always a huge hit and their fans are among the most avid and loyal.
The web series comes at a very important time for the Shopping Center. The recent change of its name from C.C. Auchan Naples to C.C. Neapolis represents an opportunity to strengthen its positioning and its identity and must be strongly communicated through a multichannel strategy where digital is the lion’s share.
In this regard, the first episode of Donna al volante,shopping costante, immediately became viral, totalling over 350,000 views and 5,000 shares in a single week. The premiere of the series was anticipated by a massive campaign on social media through the takeover of the Instagram page of the Center by the Arteca who, for an entire day, took possession of the social Neapolis publishing videos, photos and previews of the series to create waiting and “buzz”.
Every Wednesday a new episode will be put online on the Facebook page of Neapolis and in cross-posting on that of the Arteteca, telling the hilarious misadventures of the two “tamarri” – these are the characters who made the fortune of the Arteteca – traveling to the Center
“To design, write and shoot a series of this kind, with a quality that has nothing to envy to much more important productions, is complex … but also very funny!” says the Creative Director of Canali&C. Raffaele Manfredi “And the fact that the public rewards us with dizzying numbers like those of the first episode is the best reward for our efforts. Most of all, it brings concrete and measurable results to the client, a priority for our agency as President Ermanno Canali always reminds us!
LINK to WEB SERIES:
Concept and creative direction: Raffaele Manfredi e Remo Martingano
Digital strategist: Matteo Catellani
Social media manager: Paola Rosi e Natascia Ceriscioli
Copywriter: Krizia Sorci
Direction: Alfredo Carbone
Executive production: Big Bang Production
Supervisor account: Simone Caula
Executive account: Ilaria Alinovi
(Press contact: Piacenza Federica – firstname.lastname@example.org – T.0522 23268 )