Tiare Shopping restyling courtesy of Canali&C
Nuovo concept per Gallerie e Food Court realizzato dalla Unit Branding Spaces
New look for the TIARE Shopping Centre: our Branding Spaces Unit recently competed the restyling of the spaces inside the Centre and the new food court of the shopping centre owned by IKEA Centres Italia, further enhancing the welcome provided and draw. The project is based on the concept that “sharing is better”, in order to put TIARE Shopping in the position to further consolidate its role as place of meeting, fun, leisure and relaxation, a place for passing your free time in company, a location that’s a draw for the whole surrounding area.
The new “Piazza Maravee” food court was designed as a “court built in” to the Gallery, comprising a group of entertainment areas with lots of opportunities for socialising. In addition to the food service area, designed with families in mind, the new food court offers freely available play areas for the very youngest for free, an interactive area featuring a fun Digital Drawing Bar, an area for events, concerts and presentations and a set of big screens for watching major sports events.
Along the Galleries, many lounges have been created for themed areas, making use of furnishings of various dimensions: from the area dedicated to reading (with books and iPads that can be used free of charge) to the kids’ space with mini armchairs and screens for watching cartoons, the tourist area with local information available on dedicated monitors and the music area, with armchairs featuring speakers for listening to music from your device. Great attention was paid to the customer pathway: more welcoming entrances characterised by elements linked to the local area, optimised internal signage and new customisation of the corridors take the customer by the hand, so to speak, throughout their stay.
Thanks to this new restyling, Canali&C.’s Branding Spaces Unit confirmed its expertise in planning and producing scenery and design elements with a high communications content for shopping centres, companies, public spaces and more. Marketing of spaces transforms each environment into a rewarding experience, which strikes visitors in all senses.