YELLOHU CHOOSES THE DIGITAL STRATEGY OF CANALI&C
The launch campaign of the new website is now online
Yellohu, a comparison engine for corporate and private shipments, at the end of a tender, entrusts Canali&C with the mandate for the launch campaign of its new website.
Ermanno Canali’s agency opted for a full funnel strategy of digital campaigns, with a single multi-channel communication strategy to maximize the investment without creating communication distonies from one channel to another. The strategy includes Google brand awareness campaigns and site traffic, as well as dynamic remarketing.
“In the first phase, the focus of the campaigns is to make the brand and its pluses known to users, maximizing traffic to the site – says Giulia Tioli, Advertising & CRM Strategy of Canali&C. – We studied a mix of banner ads on the Display Network and text ads on the Search Network, which increase brand awareness of Yellohu and therefore traffic to the comparison engine. The campaigns will be constantly optimized, analyzing user behavior and conversion actions”.
A dynamic, direct and smart visual language was studied for the launch campaign, just like the brand it represents. Attractive creativity and targeted call-to-action, simple with a touch of irony to capture the user’s interest immediately.
“Our idea was not only to create a simple comparator in the shipping world, but we wanted to create a comparator with people behind it. – says Ferdinando Pontieri, CEO of Yellohu – That’s why we chose “Human people, Smart shipping” as the payoff. And that’s why the choice fell on Canali&C. Not just a simple Marketing and Communication agency, but an agency with real people, who put the customer at the centre of the project”.
Digital Director – ANTONELLA FIDANZIO
Head of Social – FRANCESCO BROMO
Advertising & CRM Strategy – GIULIA TIOLI
Executive Creative Director – REMO MARTINGANO
Strategic Creative Director – GIOVANNI RUBBIANI
Project Manager – ROSA CIRILLO